Today, delivering an excellent customer experience is necessary for every sector, including healthcare, to ensure patients get the best care. Therefore, organizations are moving rapidly towards digital transformation to use advanced tools that can meet modern demands. The COVID-19 pandemic has further accelerated digitization among industries. Healthcare organizations are also taking part in this digitalization process in order to maintain a precise, comprehensive record of patients and serve patients better. This is where a CRM solution helps! The modern solution offers marketing automation, high-security, and accurate insights and enhances personalization and engagement. This way, you can optimize patient management and patient care while improving marketing initiatives and medical sales. Research shows that the global healthcare CRM market is expected to reach $28.89 billion by 2026. This is happening only due to the growing need for prioritization and engagement of patients. Let’s understand healthcare CRM more and how it can help your organization.
What is a Healthcare CRM?
A Customer Relationship Management (CRM) is a platform where you can keep records of your customers to provide them with a better service and maintain a healthy relationship. It will log and track customers’ data, such as contact information, previous interactions through calls or emails, money spent, and what services they prefer. A healthcare CRM solution obviously works the same way. It records and tracks all the incoming and outgoing patients’ history, notes, interactions, and preferences, along with your best practices and other important business details. You can also refer to the healthcare CRM as a PRM software (Patient Relationship Management). PRM also manages other contacts apart from patients, such as referrals, medical professionals, doctors, staff, etc.
Why is Healthcare CRM necessary?
The need for digitalization is everywhere. Everyone knows its impact on their businesses. But, how does it help the healthcare industry? Well, these numbers say it all! According to CivicScience, approximately 20% of Americans haven’t seen a doctor in the past year, while The Lancet says 46% of UK patients miss a doctor’s appointment every year. This is bad news for patients as well as providers! With inaccurate data and missing patient care, businesses are losing their revenue. Healthcare CRM can secure both. It sets up reminders for all the patients’ future appointments. Through integration, you can follow up with every patient via email, phone, SMS, or WhatsApp. This way, you can be 70% more organized, 33% more competent, and 40% more innovative. Using CRM in the healthcare industry offers the following benefits:
Improved Patient Experience
The world is operating at a fast rate, and people are becoming more and more impatient. Giving them a good experience not only enhances your patient’s trust but also increases your revenue. With CRM, you can collect every patient’s data through a provider form and follow up for better service.
Quality Treatment
A complete CRM solution allows doctors, patients, and staff to be relaxed as everything is going as per their expectations. This way, healthcare institutions can provide an advanced diagnosis, eliminate endless dispatches, and speed up patient relationship management while reducing errors.
Managed Data
A single error in administration can cause big trouble. So, carefully organizing data is necessary so that others can work effectively. CRM helps you store patients’ data, keep track of all the records, and notify whenever necessary.
Advanced Communication
An industry never wants to lose even a single customer. Utilizing CRM software will accelerate your service delivery with quality and accuracy through streamlined communication. You can also allow your patients to book their appointments at their preferable time.
Essential features to look at in CRM software.
There are many providers in the market. Hence, before choosing the best CRM software, you must look at some essential features:
EMR/EHR updates Integrations for patient benefits Patient segmentation Activity tracking Data security Free trial and package
And to implement a CRM solution in your organization, you need to follow some best practices as well:
Choose CRM according to budget and business requirements Give proper training to your team Set some ground rules Trust on automation Focus on collaboration Mine patient data Keep your work simple
Now, let’s see some of the CRM software suitable for the healthcare industry.
Pipedrive
Get an all-in-one sales platform with Pipedrive for your growing medical or hospital revenue. It allows you to sell more with less effort or manual work. This easy-to-use CRM software lets you get up and running in a few minutes so you can focus on patient communication and engagement. Sharpen your actions and let Pipedrive think of the finish line for you. From scheduling calls and emails to lunches, Pipedrive shows you the right way to prioritize your things. Its analytics is understandable, so you can see your detailed report and grow accordingly. You can sync your CRM with over 300 tools, including Xero, Slack, Kixie, Asana, Google, and more. With the help of webhooks, one-click contact data collection, open API, and AI-powered sales assistants, you can eliminate your busy work. Moreover, centralize your communication efforts with smart features and connect with your patient with ease. You can also create and implement CRM solutions in your hospitals and medicals by using features such as activity tracking, insights, and patient feedback. From accounting and invoicing to chatbots, from email marketing to task management, you can have all the control in a single place. You can also access this healthcare CRM solution on your Android and iOS mobiles to keep track of every patient, doctor, and other staff at your fingertips. Try the professional plan for 14 days.
Keap
Keap offers excellent CRM software to manage your hospital-patient relationship. You can manage appointments and multiple care simultaneously, coordinate with doctors and patients, and send reminders to your patients regarding their medical visits. Keap provides the flexibility you need to meet your unique business and industry needs. Get an all-in-one CRM automation platform and enhance your hospital or medical revenue. You can collect the list of patients seamlessly and consistently by using Keap’s landing page template, appointment setting, patient filling form, and more. No need to distract yourself from important work; Keap tracks your patient’s health care facility in the same place. Furthermore, Keap offers different templates for writing texts and emails and sending them to the segmented lists in the CRM. Keep every data in a single place so you can view it from anywhere and take quick action if necessary. In addition, you can access Keap’s CRM solutions on your mobile. Trigger your personalized follow-ups to maintain a good relationship with your patients. You can also integrate thousands of applications into your business and easily sync contacts with integrations of PayPal, Quickbooks, Gmail, and more. Take a 14-day free trial that includes a mobile application, expert support, a dedicated business phone line, easy integration with various third-party applications, and more.
Salesforce
Salesforce for Healthcare and Life Sciences is a CRM system used to manage patient relationships, streamline processes, and engage with customers more successfully. It is an essential tool for these businesses due to its ability to integrate with other third-party medical applications. Healthcare institutions can use it to track Patient Identifiers, medical records, treatments, and more. Sales leads, client information, and product information can all be used to track sales and marketing data in the life sciences sector. It provides a wide range of capabilities that can make managing relationships with patients, clients, and partners more effective for organizations of all sizes. The cloud platform helps to streamline communication with essential partners in health, behavioral, and social initiatives. Firms can build unique profiles and dashboards using Salesforce to comprehend their data better. It is also an entirely customizable platform making it a valuable tool for small businesses and those with more extensive operations. Key Features
Single cloud platform for health that connects data, teams, and patients and automates processes. Mulesoft Anypoint platform to combine different apps and deliver time-sensitive and vital projects. Integrate data from other departments, including R&D, manufacturing, supply chain, and commerce, to gain deeper insights. Real-time data and integrated programs help to reduce service costs and improve public health initiatives.
You can achieve your objectives using the integrated array of applications provided by the Salesforce for Healthcare and Life Sciences platform. Every area of your business, from marketing initiatives to patient care, may be managed using it.
Zendesk
Improve your patient-care service with Zendesk, which enables you to meet every patient’s needs and build trust among your patients. Keep your business synchronized with Zendesk and see the magic happening by relaxing in your armchair. Enter the new era of conversions with Zendesk’s CRM solutions. Since patients expect a good relationship with a healthcare institution, you can meet those expectations using Zendesk. It will help you deliver a better relationship and experience with your patients and employees at any length. Do not waste time searching for the information; Zendesk offers a 360-degree view of every patient’s data in order to deliver more personalized care and support. You can also handle your team’s efficiency and allow your employees to self-service. Integrate essential information from the EHRs, appointment histories, and medical devices so that your team can spend a little time gathering important updates about each patient. Thus, focus on your patients more. Empower your hospital staff with the featured-packed tool. Take a free trial of the services and experience premium support.
Freshsales
Manage patient appointments, get full visibility into the status of bills, keep track of patient records, and retain patients by providing trust and a better experience with Freshsales Healthcare CRM. Allow your medical staff to implement healthcare CRM into the day-to-day work. The tool will help you know your patient’s health and send the right message at the right time to show your love and concern for your patient. Freshsales lets you keep track of patients’ activities, schedules, appointments, information, and old records. Medical staff can obtain medical histories of old patients and follow up for their regular health check-ups. Furthermore, Freshsales allows you to easily create landing pages, track page visits, track actions, chat with the visitors via AI-powered bots, and tailor your email campaigns. Through this, you can build trust among your new patients. Freshsales is an intuitive and comprehensive healthcare software that helps in building cordial relationships with your patients as well as staff. It stores doctor and patient information in a single place so your medical team can access the data immediately. Freshsales healthcare CRM is all set to give a clear view of basic patient information and their medical records. It also allows you to track their bills and fees charged by doctors.
HubSpot
Get free tools for all your needs from HubSpot, which offers one of the best CRM solutions to build a better relationship with your existing and incoming patients. Never worry about manual work; use its easy-to-use CRM to update reports and track the quota of your medical staff. You will find a 360-degree view of the entire patient pipeline on your visual dashboard and access all reports on the patient care, billing, fees charged, and follow-ups. You can further use those insights to know your staff’s performance, resulting in growth. Experience unlimited users, up to 1,000,000 contacts, and unlimited data with no limit on time or expiration date. Moreover, you will get enterprise software for sales, marketing, content management, operations, and patient service. Manage appointments and keep track of every patient’s activities to build trust. Since you have all the data, your team can follow up at the correct time through call, email, or live chat. You will get tools like prospect tracking, email tracking, meeting scheduler, and live chat support. Start using HubSpot CRM for free and get every tool you need to maintain a good relationship.
Zoho CRM
Empower your hospital’s file management system for the proper healthcare of your patients with Zoho Healthcare CRM. This all-in-one patient relationship management software helps transform your business and brings you the best possible solutions under one roof. Zoho CRM allows you to redesign your user interface using Canvas and create a personalized environment that meets your general requirements and preferences without writing code. As a result, you will get higher adoption, faster implementation, and better ROI. Reach your patients across every channel, including email, telephone, social media, live chat, and email. Get real-time alerts whenever a patient interacts with your hospital so you can measure the effectiveness of the communication. Find the best channel and time to reach your patients and automate every process to cut-down repetitive and time-intensive tasks. Gain control over the data to improve patient care and follow up with better workflows, trigger instant actions, and stay on the top of every activity. Make smarter decisions with the help of powerful analytics, and manage patient records and appointment history on the go. You can maintain consistent information about your patient across each department to provide quality service. In addition, streamline your data flow by organizing multiple departmental reports and enabling your team to coordinate with your patient efficiently. Gather insurance details, issued prescriptions, scanned reports, and every patient’s medical history to quickly build their discharge summary. With Zoho CRM, your patients no longer need to wait for a long time. Sign up for free to start using the CRM solution and send appointment reminders easily.
Kapture CRM
Provide proper patient care and handle your employees with Kapture CRM for a better experience. Don’t miss any essential things for patients with proper data management and faster alerts when a patient is getting in or out of the hospital. You can also keep a tab on every doctor on the payroll for easy management. Kapture CRM makes your work easier than ever by ensuring the safety of each patient through proper communication and channeling with hospital staff. Kapture CRM shows source-wise appointments, center-wise performance, department-wise performance, and patient status reports in one place. Unify all the appointment requests from different channels into a single receiving desk and remove all the hassle. Existing patient requests get attached automatically to the patient’s account. For new requests, it creates a new account. You can also integrate Kapture CRM with your existing mobile application for easy appointment and query requests. Automate the task related to appointment or routine check-up requests, save your team’s time with automation, and focus on patient care. Kapture CRM can also auto-detect each request and assign them across different centers to the available doctors based on booking preferences. Choose a perfect plan or start your free trial.
Conclusion
Your time is valuable. Spend it on what matters the most – caring for all your patients. Whether you are a small clinical lab or a large healthcare institution, CRM works in every field. Of all the CRM software mentioned above, choose the best one to meet your business needs. Start implementing the best CRM solution to experience powerful features and benefits for your organization.
